idgram — Brand Identity Studio

The problem

A logo alone does not scale your brand.

As your business grows, your brand shows up in more places. Website, decks, product, social, hiring, sales, and launch materials.

Without a real identity system behind it, each new asset becomes a new interpretation. Teams rebuild from scratch, and freelancers apply their own judgment. Launches take longer because the rules are unclear.

It looks like a visual problem. It’s an operational one.

That’s the gap Idgram is built to close.

Hours lost rebuilding assets that should exist
Brand inconsistency that erodes trust
Freelancers charge more without clear rules
Launches delayed by repeated decisions
A brand that still looks like a startup years later

What we build

Not more design.
A system built to be used.

idgram helps companies move from scattered brand assets to a coherent identity — a mark with logic behind it, rules that travel, and a system your team can apply without reinventing it every time.

vs Agency

More focused than an agency

Direct access, less overhead, and a tighter process built around identity work specifically.

vs Freelance

More durable than one-off freelance

Not just a mark — a system with structure, rules, and logic that holds over time.

vs In-house

A full-time hire is built for volume.

Identity work requires depth, not volume — a specialist engaged directly fits better.

Brand identity is not decoration. It is how a growing company operates clearly.

Pricing

Two ways to work together.

Both engagements deliver the same specialist-quality identity work. The difference is timeline and scope.

Most requested

Brand Sprint

A complete identity system, built fast and built to last.

€29,500

Fixed-scope project · 2–3 week delivery

Logo mark and/or symbol
Logotype (refined wordmark)
Core color system
Typography system
Brand rules document
Basic brand book (PDF)
Social identity starter kit
Figma source files + export package
3 revision rounds

Brand Foundation

A solid identity foundation, paced for earlier-stage budgets.

€7,500

Fixed-scope project · 4–6 week delivery

Logo mark and/or symbol
Logotype
Core color + typography direction
Basic brand rules (1-page PDF)
Figma source files + export package
2 revision rounds

Both projects include a brief call, async collaboration, and a final handoff session. Availability is limited to 2 active projects at a time.

The process

From brief to brand in weeks.

Every engagement follows the same three-phase structure — adapted to the scope and timeline of your chosen tier.

01 Days 1–3

Brief & Discovery

A detailed brand questionnaire, a positioning call, and reference alignment. Nothing is designed until the direction is clear.

02 Week 1–2

Direction & Concept

Initial identity directions, presented in context. One major revision round before moving to refinement.

03 Week 2–3 (Sprint) · Week 4–6 (Foundation)

Refinement & Delivery

Final system build, brand book production, and complete file handoff.

FAQ

Common questions

What is included in a Brand Sprint?

Logo mark, logotype, core color system, typography direction, brand rules document, basic brand book (PDF), social identity starter kit, and a complete Figma + export file package. Three revision rounds are included.

What is the difference between a Sprint and a Foundation?

The Sprint is the full idgram engagement — a complete identity system delivered in 2–3 weeks. The Foundation delivers the core mark and system essentials over 4–6 weeks, at a lower price point. Same quality standard, different scope and pace.

How does the process work?

Every project runs through three phases: Brief & Discovery (we align on direction before any design begins), Direction & Concept (identity directions presented in context, with revision), and Refinement & Delivery (final system, brand book, and file handoff). See the process section for the full breakdown.

What if I need more than what's included?

Some projects require scope beyond a standard package — a sub-brand, a campaign identity, or additional rollout assets. Contact us before booking and we can scope it properly.

What kind of companies is this for?

Founder-led businesses, SaaS companies, products, and services that have outgrown their current identity — or that are launching and need to look credible from day one.

Why not use a general design agency?

Identity work benefits from specialism. Most agencies treat brand as one of many services. idgram is built entirely around identity — the mark, the system, the rules, and how it travels.

Do you work with early-stage companies without a defined brand?

Yes — that is often where the work is most valuable. The Brief & Discovery phase is designed to extract direction even when the brand is not yet fully formed.

What happens after the project is delivered?

You receive all source files, export packages, and documentation. If you need follow-on work — additional assets, campaign identity, or system extension — that can be scoped as a separate engagement.

Your brand is growing faster than its system.

A logo alone does not scale your brand.