idgram — Brand Identity Studio

The problem

A logo alone does not scale your brand.

As your business grows, your brand shows up in more places. Website, decks, product, social, hiring, sales, and launch materials.

Without a system, every new project looks different. Your team has to start over every time. Freelancers just guess what looks right. Launches take longer because the rules are unclear.

It looks like a visual problem. It’s an operational one.

That’s the gap Idgram is built to close.

Hours lost rebuilding files that should exist
Brand inconsistency that erodes your trust
Freelancers charge more without clear rules
Launches delayed by repeated decisions
A brand that still looks like a startup years later

What we build

A logo is just the start.
We build the system that makes your brand work everywhere.

idgram helps you turn messy files into a clear brand. We make a logo with simple rules that are easy to follow. Your team can use these tools every day without having to start over.

vs Agency

More focused than an agency

Direct access, less overhead, and a tighter process built around identity work specifically.

vs Freelance

More durable than one-off freelance

Not just a mark — a system with structure, rules, and logic that holds over time.

vs In-house

A full-time hire is built for volume.

Brand work needs a deep focus. Working directly with idgram is a better fit.

Brand identity is not decoration. It is how a growing company operates clearly.

Pricing

Two ways to work together.

Both engagements deliver the same specialist-quality identity work. The difference is timeline and scope.

Brand Sprint

A complete identity system, built fast and built to last.

€24,500

Fixed-scope project · 2–3 week delivery

Logo mark and/or symbol
Logotype (refined wordmark)
Core color system
Typography system
Brand rules document
Basic brand book (PDF)
Social identity starter kit
Figma source files + export package
3 revision rounds

Brand Foundation

A solid identity foundation, paced for earlier-stage budgets.

€8,500

Fixed-scope project · 4–6 week delivery

Logo mark and/or symbol
Logotype
Core color + typography direction
Basic brand rules (1-page PDF)
Figma source files + export package
2 revision rounds

Both projects include a brief call, async collaboration, and a final handoff session. Availability is limited to 2 active projects at a time.

The process

From brief to brand in weeks.

Every engagement follows the same three-phase structure — adapted to the scope and timeline of your chosen tier.

01 Days 1–3

Brief & Discovery

A detailed brand questionnaire, a positioning call, and reference alignment. Nothing is designed until the direction is clear.

02 Week 1–2

Direction & Concept

Initial identity directions, presented in context. One major revision round before moving to refinement.

03 Week 2–3 · 4–6 (Foundation)

Refinement & Delivery

Final system build, brand book production, and complete file handoff.

FAQ

Common questions

01 What is included in a Brand Sprint?

You get a logo and a wordmark. We also set up your colors and fonts. You get a brand rules document, a digital brand book, and files for social media. Everything is delivered in a Figma file and as ready-to-use exports. We include three rounds of changes to make sure it is right.

02 What is the difference between a Sprint and a Foundation?

The Sprint is our full project. It gives you a complete brand system in two or three weeks. The Foundation is for the basics. It gives you the main logo and core rules over four to six weeks at a lower price. The quality is the same for both. Only the speed and the amount of work change.

03 How does the process work?

We start by talking about your goals. We agree on a path before any design starts. Then we show you ideas for the new look in real-world examples. We make changes until you are happy. Finally, we hand over all the files and the brand book. You can see more details in the process section.

04 What if I need more than what's included?

Some projects need more work. You might need a sub-brand or a specific ad campaign. If you need extra files, just tell us before we start. We can give you a clear price for that work too.

05 What kind of companies is this for?

Founder-led businesses, SaaS companies, products, and services that have outgrown their current identity — or that are launching and need to look credible from day one.

06 Why not use a general design agency?

Agencies do many different things. They treat brand design as just one of many services. idgram only does identity. We focus entirely on the logo, the rules, and how the brand works everywhere.

07 Do you work with early-stage companies without a defined brand?

Yes. This is often when the work helps the most. Our first step is designed to find the right path for you even if you are just starting out and do not have everything figured out yet.

08 What happens after the project is delivered?

You receive all the final files and instructions. If you need more help later with new projects or more files, we can talk about that as a new job.

Your brand is growing faster than its system.

A logo alone does not scale your brand.